The misrepresentation of punk sadly seems to translate to cheap,dirty and simplistic. Turning that myth on its head the Prenovost Brothers, Joe and Tony have a crafted a Southern California sunglass company
rooted in punk rock ethic and a real sense style.
The punk element is cemented in the unpologetic approach in wich Tres-Noir not only began, but continues to thrive upon. From a garage in Long Beach, CA, Tres Noir Optics has grown to become a dark horse of a hugely cometitive industry.
Tony Prenovost explains, “We`re not influenced by the latest reality star or runaway fashion trend, the brand is born from Southern Califonia lifestyle……Rock ‘n’ Roll, Kustom Kulture and action sports”.
After spending 8 years working for other sunglass companies, the brother made the leap of faith an set out their own. Raised on healthy diet of car culture, rock music, skating and the swagger associated with Southern California, the vision for the line was in fact, but classic. “We aren´t interested in doing shoes, cut and sew, or jeans.
I´d rather concetrate on making my next sunglass than designing a slim fit wstern button down. We are a small family run Suthern California singlasses line that is doing it independently“.
In just a few yearstome not only has the brand scored nationally as well as internationally, but has found the admiration of legends like skater pioneer Duane Peters, artist Damin Fulton, and punk rock icons Green Day. Combining a sense of streetstyle withe the kind of quality and attention to detail that denotes nothing less than refinement, Tres Noir ia a fucking necessity.