Tokyo faces a new reality after the tragedy of 3/11. While persistent challenges still lay ahead, the city’s creative class is hell-bent on making sure that their hometown thrives. Innovative and resilient, they are defining the future of Tokyo on their own terms. We put our sunglasses on and went exploring.
Tokyo Rising: Part 1 – Pharrell’s Return to Tokyo
Tokyo Rising: Part 2 – Tokyo: Under and Above Ground
During the last years there were always 8 models for ladies and 8 models for men in various colours available. This year something has changed. » read more…
Posted by Dirk on 21. January 2010 | Filed under Blog | No comments
Finally, on the last weekend, we were participating in opti in Munich to present our sunglasses. Of course we were keeping our own style, and this alone made clear how much we differ from everything else existing on the optics market. Be it rock’n'roll, lifestyle or any other kind of authenticity – all these still seem to be foreign concepts in this branch of trade. » read more…
Posted by Ramon Gonzales on 8. March 2009 | Filed under Blog | No comments
The misrepresentation of punk sadly seems to translate to cheap,dirty and simplistic. Turning that myth on its head the Prenovost Brothers, Joe and Tony have a crafted a Southern California sunglass company
rooted in punk rock ethic and a real sense style.
The punk element is cemented in the unpologetic approach in wich Tres-Noir not only began, but continues to thrive upon. From a garage in Long Beach, CA, Tres Noir Optics has grown to become a dark horse of a hugely cometitive industry. » read more…
